Technical Product Marketing Manager

Posted 09 October 2024
Salary US$130000 - US$140000 per annum
LocationUnited States of America
Job type Permanent
DisciplineEnergy Recruitment
ReferencePR/074681_1728502942
Contact NameLesley Mabe

Job description

We have a current opportunity for a Technical Product Marketing Manager on a permanent basis. The position is remote. For further information about this position please apply.

Technical Product Marketing Manager
Remote

What you'll be doing:


* Manage customer facing components of product development and launch for products across the Business (including both wastewater and waste conversion platforms).
* Plan and execute successful product launches and ongoing marketing campaigns that serve to educate customers & prospects on the benefits of their technology.
* Develop technical messaging and content that is educational, easy to understand and speaks clearly to our customer base.
* Collaborate with other members of the commercial team on the go-to-market strategy and drive the content and positioning aspects from concept to launch.
* Speak directly to our customers to understand benefits and clearly define the customer focused value proposition.
* Communicate customer and market requirements and learnings to the product development teams.
* Conduct techno-economic analysis to analyze and prioritize new markets for investment
* Work closely with the Business Development teams to identify target audiences, developing ideal customer profiles and determining how they can meet their needs.
* Develop internal tools and external collateral to support Business Development along every part of the customer journey including case studies, brochures, corporate presentations, website development social media messaging.
* Work cross-functionally to improve the visibility of product marketing efforts, developing a continuous flow of communication between the product, marketing, customer, and sales teams.
* Develop a competitive analysis that provides valuable insight into the broader market.
* Track product and marketing campaign performance across channels and markets


Skills and Requirements:


* Bachelor's degree in engineering with business and market orientation; MBA is a plus.
* 5+ years' experience in a product marketing role for an industrial product. Technical understanding is a must; residual or biosolids industry background a plus.
* Experience releasing products and services to new and existing markets.
* Ability to develop a deep understanding of technical audiences within the market.
* New market evaluation including technoeconomic modeling and market sizing.
* Outstanding written communications skills with ability to translate complex concepts and technology into simple, engaging, and intuitive messaging.
* Demonstrated ability to collaborate and work cross-functionally with different teams.
* You are proactive and comfortable working under limited supervision and guidance, you don't require handholding.
* Excellent time management, organization, and project prioritization skills
* Comfortable with ownership and accountability for key aspects of the company marketing strategy
* You are adaptable and don't mind working in an ambiguous, ever-changing environment.
* Approach all projects with a customer-first, data-driven mindset.

Interested candidates, please visit our Career Page to apply!


Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment.